Explainer videos have found their place in the marketing strategy of many top brands globally. But do you know why they have become more popular now-a-days and why are they so important for business in 2023? Let’s find out why explainer videos have become so important and how they can add value to your business.
As all the sectors are growing more competitive, the businesses out there seek some better ways to stay ahead of the game. And, explainer videos have helped them in staying ahead of their competition. In fact, the explainer videos have gotten a lot of attention in the past decade.
However, the question is that why should you have them on your pages? And how can you use the explainer videos in your next marketing or the awareness project?
Let’s first understand what the explainer videos are all about.
Explainer videos are short-form clips that showcase the best features the goods and services of a brand and it showcase sometimes beyond that. So, basically the explainer videos explain how a product is created and also what goes into the brand’s operations or it may also answer related questions that consumers want to have answered. Such videos have generally short length and they usually stop at 2 minutes. But, experts of explainer video company in Bangalore advise the brands to keep the explainer videos even shorter which can be preferably around the 90-seconds mark.
The Importance of Explainer Videos for Businesses in 2023
If being a business owner, you have never considered using explainer videos to your marketing campaigns, then it means you’re missing out on a lot. These are the short but catchy clips which have got tons of perks which brands have come to appreciate in their businesses. Here’s how explainer videos help businesses in 2023.
- Explainer Videos Provide Higher Engagements
- The explainer videos have such a video form which is more effective at keeping the viewers engaged. And, the statistics show that these kinds of videos offer a 95% more retention rate as compared to the text. That means, more people will stay throughout an entire video than an article page. And, it is clear that when the more people your explainer video will engage, the more traffic your brand will generate for its products and services.
- Business that Use Explainer Videos Witness Higher Conversion Rates
- The explainer videos aren’t created for marketing purposes though, but they can still help the businesses convert the viewers into buyers and customers. The reason is that when you share a piece of extremely useful information then you can captivate your audience long enough and it eventually stimulate their consideration of your brand.
- Explainer Videos have Faster Sharing Capacity
- Explainer videos are generally created as short-form videos which usually hit maximum a 2-minute mark. However, the most effective explainer videos just create their magic in the magic spot of 90 seconds maximum. This quality of such videos makes them smaller to fit in any type of message or on any online platform with easily sharable online. The best part is that if the content of your explainer video is mesmerizing enough, then there is a strong potential of the video going viral. This can give your brand even more exposure.
- These Videos are Cost-Efficient Creation
- Do you know, the explainer videos are cost-effective as well because the budget requirements for making an explainer video are also very flexible and there’s something for all the brands of every level. In fact, in today’s times when we have technological advances and tons of style options for creating the video content, anyone can create high-quality video content and that too at very affordable prices.
- So, affordability is also one of the greatest benefits of creating the animated explainer videos. One professionally made animated explainer video by one of the best explainer video companies in Bangalore can gain huge awareness, more viewer conversion, and the best ROI for your brand which is far more than your initial video production efforts.
- Explainer Videos Showcase the Informative Content
- In today’s world the business sector has grown extremely competitive that means more similar products now-a-days pop up in the market every day. But, with the help of explainer videos, you can showcase the best features of your product or service and also showcase that how it serves the core needs of the potential consumers.
- The Businesses Can Experience Speedy Info Delivery with Explainer Videos
- Explainer videos target a specific audience with the information it has and which is relevant to them. But, in addition to that, these videos excel further in this venture because they are brief in nature. And, unlike the longer video clips, the explainer videos are structured in such a way that can pass as much information as possible in a catchy and speedy manner. This style of information delivery is extremely effective in today’s world where all the users are sifting through hundreds of videos on a daily basis and have developed a short attention span.
- The Uniqueness of the Explainer Videos Makes Them Stand Out
- Explainer videos come in different styles and the lengths can also be adjusted. In fact, the explainer videos can also be customized to fit the distinct image of your brand. That means a lot about your business’s mission, its vision, the goals, and the principles can be immersed into one explainer video.
- That means, the explainer videos are efficient in selling a unique personality that any viewer will remember. Want to know, what’s more? Well, you can even tailor the different videos for matching them with the trending style and the aura of different platforms which eventually give your brand an edge above the others.
- Explainer Video Help Business Get Higher Search Engine Rankings
- As we mentioned above, the explainer videos answer the questions that solve some practical problems of the audience which means they usually contain the keywords that are generally typed on the search engines. And when more of your videos offer solutions to the community, the more chances of relevance and higher ranking they will have.
