2D Animation or 3D Animation, What’s Better?

If I ask you that what is one of the most successful ways to distribute content on the internet? Your answer would probably be through the use of video and animation, and that’s true in its essence. Because there are many different sorts of video content that can serve as a useful tool for many corporate purposes.

And, when you include videos in your content marketing plan then it can increase the conversion rates and revenue of your business. The animated videos, whether it is a 2D animation video designed by 2D Animation studio in Bangalore or 3D animation video can give your brand an edge while helping your brand stand out in the crowd.

Although the animation has held the attention of the viewers for decades now but it hasn’t still lost its magic. But, with so many options available in the field such as 2D animation, 3D animation, motion graphics, explainer videos, whiteboard animation, and many others, it sometimes become difficult to pick the right animation style up.

In fact, there are several factors that you need to think about when determining whether you should create a 2D video animation or 3D Animation in Bangalore. Both of these videos are excellent in their own way but there are some significant differences between both of these styles that make them to be used for different purposes and make you choose one over the other.

In this blog, we will be discussing everything about 2D and 3D animations for helping you to choose what is right for you.

• 2D Animation
  2D vector-based animation is one of the most typical types of animation and the two-dimensional graphics tools such as “Adobe Photoshop and Illustrator” are used for producing these types of animation videos. No matter, whether it’s an animated commercial or it is a public service message, the 2D animations are common on television as well as in the marketing world. If you want to understand more about 2D animation then look into its pros and cons.

Pros of 2D Animation

The scalability and availability of the 2D animation has made it the medium of choice for most of the branding and marketing efforts of many brands. Some benefits of using 2D animation are as follows

1. Budget-Friendly
   Creating 3D models is more expensive than the 2D animations and this is because of the software that has progressed to the point where all the animations don’t need to be drawn frame by frame which eventually cut down on both the production time as well as the costs.
2. They can be easily produced –
   2D animations are easy to understand and implement and they come with little complexity. And, with the reduced amount of technology and software required, the production of the 2D animation content is significantly streamlined and as a result the production time is also reduced significantly.
3. Expression of creativity is simpler –
   Storytelling seems to be a great focus in 2D animations, however working with 3D objects will definitely make it simpler to achieve the ‘wow’ factor as it has the expansive camera movements along with the potent effects, but this can also sometimes detract the video from the story or from more intimate moments which isn’t the case with 2D animation by 2D Animation studio in Bangalore.

Cons of 2D Animation

• 2D Animation isn’t really dynamic
  If we compare 2D animation with 3D animations then we will find that the 2D animation sometimes be dull or monotonous and it can even become redundant many times. So, this is where the 3D dimensional animations come on top. And, when you wish to design certain moving things with the help of 2D animation, then it can become a difficult task for you to do.
• 2D Animation is having a lower demand
  With the advent of 3D animations, there has been a drop in the demand for 2D animation because the availability of the 3D technology has increased with time. However, using 2D animations is still very common but 3D animations seems to be getting the attention and preference of more people.
• 2D Animation is time-consuming
  In 2D animation the cell-based technique is used where redrawing each and every frame is required as it is the conventional approach to drawing the frames one by one. So, for creating a 2D animation, the designers need to devote a significant amount of time as they are required to create each frame individually. If one second of footage is to be covered, then almost 25 frames will need to be created.

3D Animation

Three-dimensional animations are the graphics that have been modelled in the 3D software and then they got animated. In 3D animation, you have the complete freedom of adjusting the composition by any angle that you like as it allows you to rotate within a full 360 degrees of rotation. However, the process of creating images with the CGI involves

• Modelling Environments,
• Objects, and
• Characters in 3 Dimensions.

Today 3D animation is increasingly used in the media and entertainment industries and it is all because of the technical developments.

1. 3D Animation is dynamic in nature
   With the help of 3D animation, the objects and the characters can be made which can help tremendously in making the animation look just natural. However, the best part is that there will be no need to make a unique design for each frame. And to make computer play the role of your character, you will need to only create a model.
2. 3D Animation Offers new possibilities
   3D animation has the expanded creative potential and this three-dimensional nature of the animation allows the users for more creative freedom in terms of their action and imagery. Moreover, the complex technology that is used for creating the 3D graphics also gives you limitless options for expression. So, the designers can use 3D to make complex objects and characters which might have been impossible to animate in 2D.
3. 3D Animation is more popular
   We have seen a tremendous peak in the use of 3D animation, however 2D animation also has its fans but it is not used as much as 3D and it will likely become outdated in the near future. Adding to that, the success of Disney, the DreamWorks Animation, and Pixar has also boosted the profile of the 3D animation on all screens.
   Although, 3D animation has its limitations too. For instance, it is more complex in comparison of 2D animation, it requires more processing power and it also is creative restraint which is not the case with 2D animation.

Final War – 2D vs. 3D Animation, What’s Better?

There is no universal formula for designing and producing a marketing video. But, the benefit of having a lot of animation styles to choose from is that you will be able to fine-tune your selection to meet the specific requirements of your specific project.

Talking about the 2D and 3D Animation in Bangalore, both of these animation techniques are great ways to reach, engage, and convert your target audience.

So, each animation has its own style and what you choose for your business will majorly depend on your business goals, your target audience, along with some other factors. But whatever you choose, taking up the video marketing is one of those steps that can keep your business one step ahead of your competitors’ business.